Brand It is a term that has several uses and meanings. One of the most frequent is linked to sole right to the use of a word, phrase, image or symbol to identify a product or a service .
The brand, in this case, is what identifies what is offered in the market . For example: “My favorite car brand is Renault”, “You don't have beer from another brand? I do not like that one", “My mom gave me a trousers of the most expensive brand because she says they are the ones with the best quality”.
It is important to note that the brand has a value in itself, beyond the product or service in question. This means that the brand represents an image or an ideal in the mind of the consumer that exceeds the specific characteristics of the goods. Buy a brand suit Armani grant a status particular, even when another suit may have the same quality. Therefore, the products Armani They have a very high price, beyond their materials, clothing, etc.
Another use of the term is related to the signal in a person, animal or thing that allows you to distinguish it from another or indicate your membership : "All the discs that have a red mark are mine: the rest, you can take them with you", “I just found two cows on the grounds next to the stream that have no mark”, "The suspect is easily recognizable by a cross-shaped mark on his forehead".
In this sense, we should highlight that within the world of fiction there is a character that is well known for his brand. This is The Fox, created by Johnston McCulley, who was a superhero who hid behind a cloak and a mask to perform different actions with which to protect the poorest. On horseback was always the one who used his sword, with which, to identify that he was the author of the acts he carried out, he recorded a letter z on any element he considered visible.
The Californian nobleman Don Diego de la Vega is the character who was behind the identity of that savior of the poor, who were being subjected and humiliated by people who had reached the high spheres of power.
Also, within the industry, it should be noted that many products have what is known as a brand, which is a sign that any company makes to the items it produces so that, in this way, it is clear who has made them.
In the sports Finally, a brand is a record or the best approved result in a discipline: “The Jamaican athlete established a new brand in the hundred meters flat”, "The Spanish team broke their own brand and scored thirty goals in five games".
Also in relation to this sport, it should be noted that in Spain one of the most important newspapers in that sector is called precisely "Brand." It is one of the most read media in the country, is based in the capital and is considered to be akin to Real Madrid football. It was founded in 1938 and since then it has been expanding, even creating its own television network.